Entertainment

this vertical bike powered by honda climbs timber to stop deforestation


HELPING NATIVE COMMUNITIES IN PERU TO HARVEST THE AGUAJE FRUIT

 

Every yr within the Peruvian Amazon, greater than 1 million timber are felled to reap the aguaje fruit. The fruit, which is thought to have a excessive content material of vitamin A, grows on palm timber that measure as much as 35 meters excessive, making it troublesome to achieve, due to this fact simpler to slicing them down. As the unlawful logging retains getting the Amazon in danger, Ogilvy Perú has created the Vertical Bike, a automobile that makes use of a Honda motor to assist native neighborhood farmers to reap the aguaje fruit with out harming the tree.

 

‘Our community has been fighting against the indiscriminate felling of the aguaje tree,’ mentioned Mariluz Maurayari, Parinaris neighborhood activist from the Amazon jungle. ‘Our people have settled on this land for many years, and we want to protect it.’

this vertical bike powered by honda climbs trees to prevent deforestation

 

THE VERTICAL BIKE AVOIDS CUTTING DOWN TREES

 

Because of the aguaje harvest, the Peruvian Amazon sees round 800,000 skilled soccer stadiums stuffed with palms destroyed yearly. To remedy this, Ogilvy Perú has devised the Vertical Bike, which stands as a artistic answer that simplifies the harvest of aguaje and avoids slicing down timber, contributing considerably to defending the ecosystem.

 

‘Vertical Bike is a unique creation that stems from our commitment to protect of our land,’ mentioned Yasu Arakaki, Chief Creative Officer of Ogilvy Peru. ‘The great achievement that makes this piece unique is that we put aside the chainsaws and use its motors to build the Vertical Bike, transforming part of the problem into the solution. This machine allows climbing the 35 meters of the palm tree in just 30 seconds, it is easy to transport through the jungle and has the capacity to support up to 90 kg.’

this vertical bike powered by honda climbs trees to prevent deforestation

 

The promoting company has additionally devised a marketing campaign, full with a video (watch above),  the place you’ll be able to see the native communities utilizing the Vertical Bike to reap the fruit.

this vertical bike powered by honda climbs trees to prevent deforestation

 

‘We have been working on this project for a long time since there were many variables that appeared along the way,’ mentioned Juan Pablo Álvarez CCO of Ogilvy Andina. ‘We are very proud about the final result; everything was worth it. At Ogilvy we believe in the integral creative role of an agency, where developing innovations, prototypes, products, and learning from those experiences gives new capabilities to the team. We are very grateful to Honda for their support in this initiative and to the Parinaris community for giving us the opportunity to contribute to the solution of a problem that is so important for them.’

this vertical bike powered by honda climbs trees to prevent deforestation this vertical bike powered by honda climbs trees to prevent deforestation

 

credit:

company: ogilvy peru
CCO latam: jessica apellaniz
CCO andean: juan pablo alvarez
CCO: yasu arakaki / mauricio guerrero
CEO: julián torres
COO: nicolás llano
artistic director: philyp caneva, carlos cárdenas
copywriter: philyp caneva
artwork director: guillermo ramos, carlos cárdenas
head of planning: david rosazza
producer: jaime iriarte
editor: hector mezarina, santiago herrera
retoucher: juan josé martinez

vertical bike prototype improvement: axl baertl
vertical bike prototype improvement: fernando leiva carrera

manufacturing firm: canica movies
government producer: maría teresa benvenuto
producers: josselyn navarro, camila nuñez
director: francesca danovaro
second director: angel nuñez
videographers: franco bernasconi, daniel garate, ricardo pigatti
drone: daniel garate, ricardo pigatti, abel camacho.
sound director: amador del photo voltaic
version & postproduction: grecia studio
audio & music: barba roja

consumer approval: mónica polo, natalia morán, carmen rodrigue

juliana neira I designboom

apr 22, 2022



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