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The Mobilier National Retains French Fashion Alive—and It’s Fascinating to Peek Inside | Architectural Digest


Since French archivist Hervé Lemoine took the reins of the group in 2018, the Mobilier National has sought to interact with a wider public and provides better visibility to the nation’s up to date design scene. Now within the second 12 months of an energetic acquisitions marketing campaign, it has fielded potential new entries from 232 designers for simply over 50 coveted spots within the nation’s assortment.

If the query is: What is French design in 2022?, the resounding reply appears to be: Not essentially what you’d anticipate.

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“We did lots of publicity about this initiative to interest designers and creators who might not know about this type of acquisitions program,” Lemoine says. “There was no age limit, only that they worked in France, French or not. We were looking for original pieces, already existing, that had been produced under their control entirely.”

Variety amongst these entries was paramount. “We need tables, desks, chairs, pieces that can be used,” Lemoine explains. “The question is, How do you create original pieces today with a strong presence and personality? There was such a diversity of styles, forms, and colors.”

The largest shock of the marketing campaign arrived, Lemoine says, when the vast majority of entries got here from areas exterior the nation’s capital. “Seventy percent of the selected designers are working outside of Paris,” he says. “To have so many candidates from ateliers we didn’t know about was a discovery for us, and we will now follow them and see what they continue to do.”

“The idea of French design may seem exclusive, but for us, it resonates and supports social movements now,” say the designers Mr. & Mr., whose work was added to the Mobilier National this 12 months.

Photo: Thibaut Chapotot / Courtesy of Mobilier National



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