Simple Plan’s new music video to double as UNICEF fundraiser for Ukraine

When members of Simple Plan sat right down to brainstorm ideas for a music video earlier this yr, it was onerous to disregard one concept that was staring proper again at them in Ukrainian filmmaker Jensen Noen.

Several months earlier, the Montreal pop-punk band had fashioned a friendship with the L.A.-based director who shot their movies for The Antidote and Ruin My Life. As they deliberate a 3rd for the one Wake Me Up (When This Nightmare’s Over), Ukraine was slipping right into a humanitarian disaster as Russia invaded the nation.

Drummer Chuck Comeau stated the band ended up in conversations with Noen concerning the troubling circumstances in his homeland and methods they may draw one thing hopeful from the struggle.

“This could be a really powerful music video,” Comeau stated they thought of of the venture, which premiered on-line Tuesday.

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“(We) started to think, ‘Maybe we can use the song. Maybe we can use our platform. Maybe we can use our influence to have a positive impact.”’

Noen agreed. And not lengthy after, the director was pouring by means of his Ukrainian solid and crew contacts within the Los Angeles space, looking for individuals who is perhaps keen on donating their time to create a music video that will double as a UNICEF fundraiser to assist these at house.

By late March, a solid of Ukrainian actors had joined a small crew to inform the story of a Ukrainian household — a father on the battleground, a mom serving to the wounded and exercising free speech and youngsters caught within the crossfire.

Simple Plan seems in scenes intercut with the storyline, performing their track amid the ruins of a devastated area.

“The whole idea for us was really trying to have an antiwar message,” Comeau stated.

Click to play video: 'Deadly attack strikes Lviv as Russia escalates assault on Ukraine'

Deadly assault strikes Lviv as Russia escalates assault on Ukraine

Deadly assault strikes Lviv as Russia escalates assault on Ukraine

“We wanted to be very mindful of not telling a story that is not ours and not doing it in a way that could feel clumsy. But I think having Jensen on board, and with him having that personal connection, it felt like this was the right thing to do right now.”

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Although the shoot came about in Los Angeles, post-production and visible results have been accomplished by a staff of Ukraine-based artists, which introduced its personal logistical challenges throughout the struggle. For a short while, they misplaced web and have been unable to ship the completed footage again, which delayed the video’s launch by just a few days, Comeau stated.

Now that Wake Me Up is on-line, the band is encouraging their followers to share it far and broad.

They say all cash generated by YouTube views will probably be donated to the UN Children’s Fund, which is interesting for almost US$949 million to help Ukrainian youngsters and their households.

Simple Plan say they intend to proceed supporting Ukraine within the coming months. Fifty cents from each ticket bought on the upcoming Blame Canada Tour with Sum 41 will donated to UNICEF by means of its Simple Plan Foundation, which is targeted on causes supporting younger folks.

© 2022 The Canadian Press

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