Netflix continues to go arduous on Japanese anime. The streamer unveiled a three-picture deal Wednesday with Tokyo-based anime powerhouse Studio Colorido.
Netflix beforehand partnered with Colorido on the worldwide launch of the effectively acquired function A Whisker Away in 2020. Netflix is aggressively increasing its anime output — the corporate says it’s going to launch 40 new anime titles in 2022 alone — however Wednesday’s deal is its first pact with a outstanding studio recognized primarily for making anime options.
The first launch below the deal can be Drifting Home, directed by Hiroyasu Ishida, premiering on Sept. 16. Netflix dropped a brand new trailer (beneath) for the title and famous that the movie additionally can be launched theatrically in cinemas in Japan. The new companions additionally mentioned one of many different movies below the settlement can be directed by Tomotaka Shibayama, co-director of A Whisker Away. That mission is anticipated to be prepared for launch in 2024.
“Studio Colorido has some of Japan’s finest animation creators who have been producing best-in-class original animated features over the last 10 years,” mentioned Netflix’s Director of Japan Content, Yuji Yamano. “This partnership extends our growing film slate in Japan, and also adds to our collection of more ‘lean-back’ and family-friendly stories.”
Netflix lately has been highlighting the sturdy worth of Japanese anime to its service — each inside Japan and globally. The firm mentioned earlier this spring that over half of its international subscribers watched some anime in 2021, and over 90 % of customers in Japan client content material within the class.
Anime is regarded as particularly invaluable in Asian markets, the place Netflix nonetheless has room for development. The Asia-Pacific area was the lone constructive level within the firm’s disappointing first quarter earnings assertion, which despatched its share worth plummeting. In its letter to shareholders final week, Netflix mentioned it was “making good progress” within the Asia-Pacific, with “nice growth in a variety of markets including Japan, India, Philippines, Thailand, and Taiwan.”