LONDON’S OWN JACQUEMUS VENDING MACHINE
Following the success of the Paris and Milan merchandising machine pop-up shops (see extra right here), Jacquemus has introduced the identical retail idea to London. Dubbed Le Bleu, the blue-hued set up has taken over Selfridges — from The Corner Shop, to the Old Selfridges Hotel and finalizing on Edwards Mews behind the shop.
‘I wanted to create crazy and unrealistic installations, all related to water and bathroom imagery,’ stated Creative Director Simon Porte Jacquemus.
LE BLEU BY JACQUEMUS – EXPERIENCES RELATED TO WATER
Encompassing completely different experiences associated to water, the house encompasses a big Jacquemus toilet at The Corner Shop, swimming pool lockers with distinctive 3D experiences staged on the Old Selfridges Hotel, and the latest Jacquemus 24/24 merchandising machine all in blue with unique merchandise on Edwards Mews behind the shop.
‘The Corner shop is a reproduction of a bathroom in a giant, disproportional way, with clean, minimal tiles, in a beautiful water-blue color,’ Simone Porte Jacquemus continued. ‘The Jacquemus 24/24 store will also follow this obsession with blue and water and will be entirely made in blue, with only blue Jacquemus pieces.’
The specifically designed house, a surrealist reimagining of Jacquemus founder Simon Jacquemus’ very personal toilet, is house to unique colorways of the model’s iconic Chiquito and Bambino baggage. The house can also be stocking a number of unique merchandise together with hoodies, t-shirts and towels – in addition to an edit of the Le Splash ready-to-wear assortment, and the model’s Marseille je t’aime pictures guide.
‘Selfridges is thrilled to have worked on Le Bleu Jacquemus + Selfridges with the team at Jacquemus,’ stated Sebastian Manes, Executive Buying and Merchandising Director. ‘This exciting project combines exclusive product with immersive experiences and continues to position Selfridges as the leading physical and digital platform.’
identify: Jacquemus Le Bleu
location: Selfridges London
dates: 03.05.22 – 04.06.22
juliana neira I designboom
might 12, 2022