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House of Hackney Has Unveiled a Paint Line—And Sure, It’s Main | Architectural Digest


Inside St. Michael’s—the circa-1856 former clergy home reimagined into House of Hackney’s brand-new East London flagship—stained glass and Gothic architectural components backdrop the color-obsessed splendid botanical and animal prints by the inside model. Transformed by native design studio BusbyWebb, the quirky house’s partitions and ceilings are additionally standouts, sheathed in moody and saturated hues from The Art of Nature, the U.Ok. studio’s just-launched inaugural paint assortment.

The new paint assortment’s Zircon colorway.

Photography courtesy House of Hackney

When Frieda Gormley and Javvy M. Royle based House of Hackney in 2011, the couple knew that they might ultimately roll out a paint line as a complement to their vivid materials and wallpapers. “Our mission was very much about introducing patterns and textures. We brought color into the home during a time when people were living with white walls,” Gormley tells AD PRO.

Over the final decade, House of Hackney’s rising base of maximalist-loving clients have sought Gormley and Royle’s recommendation on paint manufacturers and combos as properly. Finally, it was time to provide these loyalists what they actually wished: House of Hackney swatches to peruse.

Named for a slew of minerals, rocks, crops, and roots, the 43 colours comprising the road have been created as an ode to Mother Nature very like the model’s authentic founding, which was impressed by Gormley and Royle’s want to attach extra deeply with the outside from the city confines of their Hackney abode in London.

The assortment’s Moonstone paint coloration, on show within the London flagship.

Photography courtesy House of Hackney

Developed in collaboration with the historic Cotswolds producer Bailey Paints, your complete made-to-order vary (costing about $70 per 2.5 liter can) is accessible in eggshell and emulsion varieties. Aesthetically, the paints are an ideal companion to House of Hackney’s textiles, however Gormley says that showcasing sustainability was simply as vital to the B Corp–licensed firm. Even the paint tin is a pleasant, floral-adorned vessel meant to be reused. Gormley describes it as “a work of art in itself.”

Stained glass home windows interaction with the model’s maximalist prints within the new London flagship, a former clergy home.

Photography courtesy House of Hackney

To create the 43-color palette, the House of Hockney crew pulled from the patterns in its product collections.

Photography courtesy House of Hackney

When hatching this huge array of paints, Gormley and Royle fashioned varied coloration households utilizing House of Hackney’s present product traces to tell selects. “Green is especially important to us,” Gormley factors out. That affinity is obvious in shades like celadon, apple, spruce, moonstone, jadeite, and myrtle. 



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