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At GamesBeat Summit, one of many subjects was the latest growth in mergers and acquisitions within the video games business. Whether or not it’s the Microsoft-Activision acquisition, or Take-Two’s acquisition of Zynga, these offers are having a big impact on gaming world.
One of the panels on the Summit, “M&A: Explaining how the gaming world will change,” dove into this subject. Moderated by Alina Soltys of Quantum Tech Partners, the panel featured Frankie Zhu, funding banker at LionTree, and Chris Petrovic, CBO of FunPlus.
How the rise of gaming modifications issues
At the start of the panel, Zhu identified that the earlier yr’s spike in gaming has modified the panorama. “The player engagement and the number of players in the ecosystem has increased permanently. This has largely been a boon for a lot of the IP holders, because they’ve realized how powerful gaming is as a medium to monetize their IP.”
Petrovic additionally famous that corporations are making these investments with development in thoughts. “These public companies, like Microsoft and Take-Two, even though they have maybe had their individual different reasons for doing acquisition, ultimated wanted to get access to more scale, wanted to get access to more IP, wanted to get access to more audiences and perhaps a diversified audience across platforms. That’s what the market is rewarding.”
Will we see extra M&A?
The panel additionally talked concerning the future, together with whether or not we’ll see extra mergers and acquisitions sooner or later. Zhu stated, “I think right now is an all-time high in terms of gaming innovation, which is expanding the market rapidly. You look at the proliferation of smartphones: Now essentially everyone with a smartphone is a gamer, whether they like to call themselves a gamer or not. You also have cloud gaming, which is opening the barriers to traditional gaming. Traditionally, you had to own very expensive hardware in order to try or play any of these products. Those barriers are getting knocked down and more of the world is being opened to this space.”
Petrovic additionally identified that the gaming business will probably change with the rise of Web3. “[The creators of Web3] are creating an environment many of us are not understanding, because the types of products they’re making and the target audience that are consuming these products are not your traditional ‘gamers’ and the Western markets that we’re used to… I think what the gaming industry is going to pivot into or evolve into is trying to see if this Web3 platform opportunity is a real one, if it starts attracting more traditional audiences that we’re used to marketing and used to making games for, in addition to the ones that already exist… And then whether it’s actually providing solutions to problems consumers feel they have in terms of gaming opportunities.”
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