Fresh from her activate the hallowed Met steps at this yr’s glittering(ish) Gala, Bella Hadid has slipped out of her attractive Dilara Findikoglu lingerie and into her new function because the face of Swarovski. Announced as the home’s newest addition to its roster of name ambassadors, the supermodel additionally options in a stripped-back marketing campaign captured by trade icons Mert and Marcus.
In a pink corset and house buns, and a inexperienced hoodie pulled low over her face, Hadid exhibits off Swarovski artistic director Giovanna Engelbert’s creations – her neck and wrists strung with glittering crystal globs, earlobes dripping with candy-coloured jewels.
The marketing campaign was conceptualised to exhibit how a brand new gen of trend followers are accessorising: gone are the times of digging out your most OTT jewelry solely on particular events, and in is a extra haphazard strategy to your accoutrements. Want to put on your sparkliest necklace along with your drained previous trackies and no make-up? Fuck it, obvs.
Hadid, who’s lately been channelling the type of a Sports Direct devotee circa 2002 (with an enormous mug to match) displays this spirit, in accordance with Engelbert. “Bella sums up the individualistic and transformative attitude of a new global generation,” she explains. “She’s a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl with confidence and authority.”
Check out the marketing campaign within the gallery above.