Entertainment

From Safdie to Supreme, Julia Fox turns into a hypebeast muse


With one foot within the underground and one other entrenched in mainstream popular culture, Supreme and Julia Fox inhabit an identical place in public consciousness. Seemingly all over the place and nowhere directly, there’s not a microphone or inanimate object (learn: bible, brick, subway prepare) that the New York duo won’t wrap themselves round within the identify of virality, dumbfounding and endearing pundits with equal measure.

It is sensible, then, that Supreme ought to enlist the previous dominatrix and present dominatrice of newsfeeds in its SS22 lookbook, shot by Harmony KorineAs if plucked from the early 00s, Fox performs a Hennessy-wielding flight attendant, shirt unbuttoned and straddling skateboarder Tyshawn Jones’ lap. Think Britney Spears’ Toxic, if it had been a entice music. Now plastered round NYC, the label’s summer season marketing campaign comes lower than two months after February’s announcement of Denim Tears founder Tremaine Emory as Supreme’s new artistic director, marking the primary main appointment for the reason that model was acquired by VF Corp for $2.1 billion in 2020. 

Elsewhere within the lookbook, skaters and former Supreme collaborators Caleb Barnett and Ben Kadow characteristic, decked in an overblown bomber and bolshy, technicolur camo pants. Though not her first vogue marketing campaign – there was Diesel in 2020 – that is Fox’s greatest endorsement thus far. That being stated, it’s maybe her tamest outing but, having been spared from her slashed, DIY denim and asphyxiating leather-based attire. Also absent is the actor’s beloved pink eye, which maybe would’ve been an natural addition to Korine’s hyperreal, rundown aesthetic. Perhaps sleaze actually is again? Either manner, Ms Fox reigns Supreme.




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