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fisher-price joins mattel’s toy takeback program to cut back plastic waste


play it again with mattel

 

American toy producer Mattel has added Fisher-Price to its recycling program known as ‘PlayBack’. First launched in 2021, the initiative permits households to ship again Mattel toys at no cost as soon as their children have completed enjoying with them. It’s all a part of the corporate’s purpose to realize 100% recycled, recyclable, or bio-based plastic supplies in its merchandise and packaging by 2030.

 

‘At Fisher-Price, we design toys to be loved, cherished and passed on from one generation to the next. The Mattel PlayBack program, aimed at repurposing these materials into new products and help the environment, now provides parents and caregivers the opportunity to give these beloved Fisher-Price toys a new lease on life,’ says Chuck Scothon, SVP and GM of Fisher-Price Infant and Preschool.

fisher-price joins mattel's toy takeback program to reduce plastic waste
photos courtesy of Mattel

 

 

To get began, go to the PlayBack web site, print a free delivery label, bundle your used toys and ship them again to Mattel. The collected toys will probably be sorted and separated by materials kind earlier than being responsibly processed and recycled. For supplies that can’t be repurposed as recycled content material into new toys, Mattel will both downcycle these supplies into different plastic merchandise or convert them from waste to vitality.

 

‘The Mattel PlayBack program has been eagerly received by consumers and has provided tremendous learning specific to the durability and disassembly of our products, which will aid in the future design of products made for the circular economy,’ feedback Pamela Gill-Alabaster, SVP Global Head of Sustainability and Social Impact at Mattel. ‘We are also exploring new technologies in plastic processing and recycling, with our longer-term goal to use materials collected through Mattel PlayBack in future toy production.’

 



fisher-price joins mattel's toy takeback program to reduce plastic waste
ship your toys again to Mattel at no cost

fisher-price joins mattel's toy takeback program to reduce plastic waste
the collected toys are sorted and separated by materials kind earlier than being responsibly processed and recycled

fisher-price joins mattel's toy takeback program to reduce plastic waste
Mattel needs to realize 100% recycled, recyclable, or bio-based plastic supplies in its merchandise and packaging by 2030

 

 

challenge information:

 

firm: Mattel



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