The GG in Blue
Navigating by way of the portfolio of conceptual artist Max Siedentopf means utilizing a lifeless fish because the cursor, slanted to make its protruding mouth the pointer. At first, questioning why a fish could be chosen because the cursor might daybreak, however one might quickly notice it might relate to the brand new marketing campaign Siedentopf directed for Gucci.
The fish pores and skin repeats in rows, all grey and monotonous, operating in a singular beat. The identical motif visits Gucci’s The GG in Blue, the place the House’s monogram canvas shows repetition and a timeless mixture of blue and beige, initially from the ‘70s, and appears in a new campaign by Siedentopf.
As the director, concept guardian, and photographer of the campaign, Siedentopf positions his subjects not to take the spotlight of the photographs, but to complement Gucci’s monogram, even creating overlapping imagery that, at occasions, makes the topics kind a part of the uniformed Gucci design.
pictures by Max Siedentopf and Gucci
The new Gucci campaigns
The fashions stand with Gucci’s purse, sit on the mattress with the purse, recline on the classic-looking automotive with the baggage available, eat a slice of cake, and pour tea in a cup, all whereas the monogram of Gucci envelops them with its historical past and the contact of Siedentopf’s path wraps across the manufacturing.
In the devoted marketing campaign, the ability of the GG motif in blue comes on the forefront. Echoing how Creative Director Alessandro Michele has spotlighted the archival coloring from the ‘70s throughout baggage and sneakers within the Love Parade assortment, the immediately recognizable sample now turns into much more ingrained within the recollections of its cult because it decorates beds, tables, partitions, and desserts, in addition to a convertible automotive.
conceptual artist max siedentopf directs and images gucci’s new campaigns
From idea to images
Siedentopf additionally labored on GUCCI x Major League Baseball™ as its photographer, idea visualizer, and director, impressed by the well-worn baseball cap in Alessandro Michele’s wardrobe and a conception of an assemblage between the historic codes of the House and people of assorted MLB groups for the Pre-Fall 2018 assortment.
A London-based multidisciplinary conceptual artist working throughout video, pictures, sculpture, artistic path, and every thing in-between, Siedentopf has worn many hats together with being the founding father of the artwork publication ORDINARY and having been the artistic director of the artistic company KesselsKramer, which was based in 1996 by the dutch artist Erik Kessels.
siedentopf is the campaigns’ director, idea visualizer, and photographer
The GG in Blue marketing campaign shows repetition and a timeless mixture of blue and beige, initially from the ‘70s
singular monogram runs all through the marketing campaign
the fashions and the monogram complementing
gucci’s monogram beautify the manufacturing together with a convertible automotive