A ‘harrowing’ story in regards to the return of a scrapped Taco Bell meal
Yesterday (May 9), Dolly Parton posted a photograph of a script on Instagram. Was it an adaptation of her recently-published debut novel, Run, Rose, Run? Was it a relic from her days as a secret Buffy the Vampire Slayer producer? No, to each. It was a script for a musical about Taco Bell’s Mexican Pizza, an merchandise scratched from the quick meals chain’s menu two years in the past. Imaginatively titled Mexican Pizza: The Musical, the upcoming present (learn: advert) is outwardly “based on the true story of the Internet losing its mind”.
In case you haven’t any concept what “true story” the script is referring to (good for you), right here’s some context. Taco Bell’s Mexican Pizza – two crispy flour shells, layered with beans, pizza sauce, seasoned beef, tomatoes, and cheese, based on Taco Bell’s official description – was discontinued again in 2020, after 35 years on the menu. In response, nevertheless, greater than 170,000 folks signed a petition calling for it to be reinstated.
Cut to March this 12 months, and Doja Cat had joined the disgruntled lots, unveiling a “monstrosity” of a jingle for the Mexican Pizza on TikTok. “I got beans / I need meat / I need a shell with the sauce and cheese,” the “Need to Know” musician raps on the monitor. “Give you hell if you cross me / We bout to throw hands if you wan try me / This ain’t been knew / I will end you / If you ever dare to go discontinued.”
Evidently, Taco Bell heard the risk, as a result of final month Doja Cat took benefit of an instrumental break in her Coachella set to yell: “I brought back the Mexican Pizza by the way!” The quick meals firm formally introduced its imminent return (May 19, mark your calendars lol) shortly after.
Things may (and arguably ought to) have ended there. But TikTok star Victor Kunda had already posted an impression of the rehearsal for Doja Cat’s hypothetical Mexican Pizza: The Musical on social media. On Twitter, Doja then pledged to make use of her “Taco Bell partner powers” to make it occur for actual. How precisely Dolly Parton obtained concerned is unclear, although it may have one thing to do together with her pledging her unofficial allegiance to the Mexican Pizza again in January.
And now we’re right here. The confidential script shared by Parton is penned by Hannah Friedman (of the Ewan McGregor-starring Star Wars spinoff Obi-Wan Kenobi), alongside Abigail Barlow and Emily Bear (of TikTok’s Unofficial Bridgerton Musical). “Parton joins Taco Bell’s biggest fans for a satirical musical about the ‘harrowing’ story of those who fought to bring back the Mexican Pizza, featuring notable moments from Doja Cat’s triumphant journey,” reads a press release from the corporate. Sounds… riveting.
Is this whole Mexican Pizza saga a blatant advertising and marketing ploy? Undoubtedly. Doja Cat has been a Taco Bell companion since that Hole cowl for the chain’s Super Bowl advert – simply one in every of many conscripts within the quick meals tradition battle. But who’re we to query the intentions of Dolly Parton, nation icon, Rock & Roll Hall of Fame inductee, and authorized humble queen? Let all of them get that Mexican Pizza cash, I assume.