Absolut’s debut Born to Mix challenge sees the collaborators create a spiky, expressive second pores and skin that blurs the boundaries between IRL and URL
For many years, Absolut has collaborated with among the largest names in style – from Tom Ford, to Versace, to Gareth Pugh – alongside world-famous musicians and filmmakers equivalent to Spike Jonze, and an spectacular mixture of creative abilities, together with Andy Warhol and Louise Bourgeois. Today, the vodka model continues to group up with a brand new vanguard of style expertise, bringing the London-based knitwear designer Chet Lo along with drag icon (and Drag Race UK season two finalist) Tayce, and the duo behind the Institute of Digital Fashion (IoDF).
“The marriage between all collaborators in this project is so fulfilling,” Lo says of their debut creation as a collective. “We had so much fun creating together. Fun is an important part of my brand ethos, so it felt natural working with Absolut.”
The challenge marks the primary instalment of Absolut’s new sequence of collaborations, #BornToMix, which goals to foster creativity, problem preconceptions, and pave the best way for a extra inclusive future, the place what you put on isn’t tied down by seasonal developments, performance, gender stereotypes, or spiritual expression. Accordingly, their works discover the way forward for the style business, mixing bodily and digital designs to replicate the more and more blurred strains between IRL and URL modes of self-expression.
“We want everyone to be able to show their true selves in whatever way they want,” says Tayce. “That’s why we’ve mixed things up this year with Absolut Vodka (delish!) to help design the new Second Skin Couture, hand knitted by Chet Lo himself.”
At the centre of the challenge is a garment that comes with the Fashion East designer’s signature skin-like cloth, to symbolise how the subsequent technology of designers are breaking the boundaries between the wearer’s interior reality and outward expression. Spiny textures additionally evoke the durian fruit in a nod to Lo’s Asian-American heritage, combined with the boundary-breaking imaginative and prescient of Tayce: “I want cannibal, I want goddess, I want alien, I want… sexy lettuce.”
“Drawing from my own personal experience around identity, race, culture, and heritage,” Lo says, “I wanted this project to portray the inclusivity around my work, and create a beautiful piece.” Hand-knitted by Lo and modelled by Tayce, the bodily gown might be showcased through an in-person Absolut catwalk at London’s Boxpark Shoreditch on May 11 (observe @AbsolutUK and join an opportunity to win tickets right here).
If you’re not going to make it to the catwalk debut in May, then to not fear. You may also take a more in-depth look within the metaverse – that’s the place the IoDF is available in. To coincide with the bodily launch, the future-facing collective will showcase an elaborated model of the gown through its metacloset, transferring past bodily constraints and permitting followers to expertise sporting a one-off garment themselves by means of a digital filter, shared throughout social media platforms.
“The future of fashion is virtual,” says Leanne-Elliot Young of the IoDF, including that the metaverse opens up alternatives to democratise and diversify the style business as a complete. Taking full benefit of those alternatives, nevertheless, requires “the IRL and URL working together in unison”.
“The #BornToMix project with Absolut is just that,” provides the institute’s Catty Tay. “Redefining fashion in both the physical and digital, a collaborative mix up! As voices of the metaverse and innovators in this digital arena, it was major working with the icons Tayce and Chet Lo to translate their visions into a digital experience.”
Obviously, the Second Skin Couture piece builds on the spiky, experimental aesthetic that Lo developed at Central Saint Martins, which has since caught the attention of celebs together with Doja Cat, SZA, Michaela Coel, Bimini Bon Boulash, Willow Smith, and Kylie Jenner. However, Lo, Tayce, and the IoDF all pitched in for the design course of, and the collaborative nature of the challenge yielded some surprises. Watch the designs evolve within the unique, Ben Cole-directed video above.
Keep an eye fixed on Dazed and Absolut’s social channels (@AbsolutUK) for the prospect to expertise the digital version of the Chet Lo gown worn by Tayce, and delivered to you by the IoDF. Visit Absolut’s web site for extra data on its ongoing #BornToMix programme.