50 Project showcasing girls at VOA and broadcasters worldwide

Two males, one lady. Four girls, three males.

For nearly three years, a devoted group of Voice of America journalists has been maintaining a tally of the gender of the contributors they selected to function of their content material. In all, they’ve tracked greater than 25 thousand appearances.

Voice of America is one in all 145 organizations in 30 international locations that take part within the 50:50 Project amassing knowledge about gender illustration within the media. The 50:50 Impact Report 2022, revealed on April 26, highlights how the mission is growing girls’s visibility to worldwide audiences.

“The numbers speak for themselves,” says Acting VOA Director Yolanda López. “It’s no secret that men are often more visible than women. But we have a methodology to correct this. And not only are we seeing results, but more and more VOA broadcast teams are signing up. That’s the exciting part.”

Percentage of VOA 50:50 teams skewing male over time

Percentage of VOA 50:50 groups skewing male over time

VOA’s Spanish-language TV program, “Foro, is a type of newcomers. When it started monitoring gender illustration in November 2021, it discovered that it was giving 80% of its discretionary appearances to males. Just two months later, that quantity had fallen to underneath 65%, and the imbalance continues to shrink.

“We always see strong numbers in March,” says VOA 50:50 Project Coordinator Gary Butterworth. “During Women’s History Month, we ask teams to recommit themselves to seeking out strong, qualified female voices. Those voices are out there. Once we find them, it’s easier to maintain that momentum moving forward.”

Average gender skew size per active enrolled show at VOA over the years

Average gender skew dimension per lively enrolled present at VOA through the years

In March 2022, 38% of VOA’s lively 50:50 Project groups skewed male. This is VOA’s second-lowest share of male-skewing exhibits because it started monitoring in June 2019. Cumulatively, VOA recorded 49% girls and 51% males for the month. More than seventy 50:50 Project accomplice organizations have launched their very own March knowledge. Overall, 47% of organizations featured not less than 50% girls of their content material in March, up from 31% doing so of their first month of monitoring.

“Diversity and inclusion might seem like buzzwords,” says Butterworth, “but really, it’s part and parcel of good journalism. So, it’s encouraging to see this catching on around the world.”

López agrees. “A free press needs to reflect its society, the whole society. We cannot tell the full story if we don’t include the perspectives of all members of society.”

The 50:50 Project originated on the BBC’s London newsroom and is a world initiative designed to counterbalance the under-representation of ladies’s voices within the public sphere.

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